Web analytics is the process of collection and analysis of web data. This web data is used for market research that is the base of business growth. There are number of web analytics tools and software that help to know traffic, page views, users’ activities on a web page etc. Thus these tools are backbone of market research of web data. Therefore we filtered the best 31 tools for you.
- Google Analytics
- Crazy Egg
- Moz Analytics
- Open Web Analytics
- TrueSocial Metrics
- Webtrends Analytics
- Site Meter
- WordPress Stats
Detailed info about best web analytics tools:
- Google Analytics:
- Google Analytics is a freemium web analytics tool and service that is offered by Google for tracks and reports website traffic.
- The Google Analytic helps to improve performance for your websites, apps and online marketing.
- It is the best marketing solution for all size businesses.
- You can set up and customize tracking for websites, web, mobile apps and internet related devices.
- You can create Google Analytics accounts for yourself and for your customers as well.
- The Google Analytics includes the features of ecommerce reporting that can track sales action and performance.
- StatCounter is a powerful and trustworthy web tracker, which is customizable based on your data necessities.
- StatCounter is a useful and great tool to assist you to make right decisions about performance of the website.
- You can use StatCounter to check actual human motion in real-time.
- StatCounter can be used 100% free that does not require credit card.
- StatCounter provides 2 stages of analysis, easy summary statistics for every page loads, exclusive, returning & unique visitors and extremely detailed analysis of a little number of your newest page loads.
- Compete is a great and admiring analytics tool that provides you innovative intelligence on what your competitors are doing or how your users finished up on your website in the first position.
- It provides state of search report, easy upload reporting tools, compete pro enterprise features and watch compete pro video.
- Users can check competition and standard performance.
- Compete has acknowledged the performance of many online consumers that offer the data directly that is available to sales people, marketers, agencies, researchers, analysts, empowering them to evaluate and examine the performance of practically any website.
- Clicky is the best web analytics tool that offers the real time analytics solution. Clicky includes the best, attractive interface, real-time stats and reliable customer service.
- Many people love to use Clicky because it provides everything in real time, ridiculous detail, individual visitors and actions, heatmaps, on-site analytics, uptime monitoring, easy to use and some other.
- Clicky informs you to find out all visitors and their action that they do on your website. Clicky provide you the alternative to attach custom data to visitors such as usernames and email addresses. You can analyze each visitor individually and find out their complete information.
- KISSmetrics is a great place to find out latest and innovative strategies and techniques. It provides the solution of optimization troubles that marketers always face.
- KISSmetrics follows individual and group visitor actions from first anonymous visit by each change that increases their lifetime importance. KISSmetrics reports provide you metrics to completely analyze and significantly develop your business.
- KISSmetrics have features like analyze, engage, click to track, integration and provide solution for SAAS, ecommerce, agencies and implementation.
- Crazy Egg
- Crazy Egg is the great and excellent way that lets you observe accurately what someone are doing on your website.
- With the Crazy Egg you can get several benefits like get expensive insights for high-ROI transforms.
- You can use your web budget more efficiently and create a great case for prioritize your redesign.
- With Crazy Egg you can speed up your user testing and analysis procedure and show your manager about work changes.
- Get pleasure from more conversions and enhanced engagement.
Price: Paid (All plans FREE for the first 30 days)
- Moz Analytics
- Moz is the great and most excellent Internet’s leading company for search engine marketing that offers a full web analytics package.
- Moz analytics is analytical tool that help you to track your search marketing, brand activity, social media marketing, links and content marketing efforts at one convenient place.
- You can try this best and excellent free tool for analysis, webpage performance, link building, keyword research, local listing audits, twitter analytics and more.
- Moz provides different software for doing different types of process like Moz Pro for search marketing, Moz local for local search marketing, Moz content for content marketing and Followerwonk for twitter analytics.
- It also provides some free tools for SEO, local marketing, content marketing and twitter analytics.
- Open Web Analytics
- Open web analytics is well-known as OWA that is great software for open source web analytics. It is an easy, open and web analytics tool.
- You can use this software for track and examine how many people use your applications and websites.
- OWA provide support for websites tracking that made by popular content managing frameworks such as MediaWiki and WordPress.
- Woopra helps to companies for taking control of customer data and make it actionable.
- Woopra analytics is made to adapt your business and put most essential data front & center that makes it easy and simple to find the insight that you require.
- It allows all companies to track, investigate and take action on customers’ action from every touch point by linking all tools to a single focal point.
- With the help of Woopra, You can manage and control your customer data like customer profiles and some other related things.
- This is simple compare how different sections move all the way through your funnel to discover your best and bad adapting types of customers.
- Piwik is the top open source analytic platform, which provides you more than influential analytics.
- It is free of cost open source software with 100% data rights.
- It provides user privacy security and centric insight.
- It is very extensible and customizable.
- There are many Individuals who are working with huge and small companies all above the world who have already use their analytics with Piwik.
- Clicktale is the great tool that records all action of your visitors. It gives all the details from their first click to the last click of visitors.
- Clicktale assists you identify your users, appreciate their goal and reconnect with those in risk of slipping away.
- Clicktale is basically a video recorder for website visits that gives great information about visitor like mouse move, scrolling and many of other important visitor behaviors.
- Moreover, Clicktale disclose visitor’s behavior, requirements and intention at every touch point of the digital chat. It delivers insights to joy customers and make more value.
- GoSquared is also a great tool that evaluates real-time visitor engagement.
- GoSquared is great tool for powerful analytics that take control of your online business in a simple way.
- It provides direct notifications, minute by minute timeline, traffic sources, easy comparisons, smart predictions, daily email reports, easy team sharing, the trend dashboard, ecommerce analytics and always check your website in real-time.
- GoSquared provides you an easy and simple email reports that sent you in every morning to your inbox.
- With the help of smart predictions, trends and ecommerce analytics generally give you an estimation of key metrics for the present day, week and month.
Price: Free (14 day unlimited free trial)/Paid
- Optimizely is the worldwide leading knowledge optimization platform that provides website and mobile A/B testing and personalized for the global leading brands.
- Optimizely is the best tool that delivers the best knowledge for every customer across mobile web, desktop and mobile apps.
- With Optimizely you can get started and take action rapidly with easy implementation, code-free visual editor, best-in-class integration.
- It is useful for optimization around the web and mobile apps that target experiences for all customers. It generates ROI in real time.
- Optimizely is a reliable, trusted platform and supporting network. It provides professional support team and resources, ecosystem of first-class partners, quick, scalable and safe infrastructure.
- TrueSocial Metrics
- It is the wonderful dashboard that compares the performance and profitable value for all your social media accounts in one control panel. It finds the most effectual social networks for your production.
- TrueSocial metrics is also a wonderful trends analytics tool that identify the activity of users on your social media pages. It changes over time and instantaneously compares the percentages of increase and decrease for every metric through days/weeks/months.
- Engagement and communication price analytics help you to compare numerous accounts performance by using complex engagement and contact values for every social interaction summarize.
- BuzzStream helps the marketers to build relationships with influencer they need to find that awareness, drive rumor traffic, enhance search performance and increase knowledge.
- It easily find the way prospect list, add contacts in your promotion and automatically gathers website and social metrics.
- BuzzStream is also software for digital PR, link building and content Promotion that manages all projects and provides research scenario faster, send successful outreach and so on.
- It helps the brands and agencies to make relationships for successful results.
- FoxMetrics is the great tool that helps to track customer engagement in real-time. You can not only track what your customers doing on website in real-time but also you can track the customer life cycle like where are clicking, what emails are opening, what products are buying and many more.
- FoxMetrics offers services like strategic, onboarding, education, implementation, quantitative, qualitative usability and some others.
- It enhances your email marketing performance through target messages to custom section with using insights you have uncovered.
- FoxMetrics observe accurately how your users are navigating your website and if they are tracking the future path to buy.
- Mint is a self-hosted and extensible website analytics program. Its interface is easy to use and simple to implement.
- Mint provides flexible dashboard where you can visits, popular pages, referrers and searches that can all be taken in at a quick look on.
- Mint offers lots of features like it provides breaks down site action from the past day, past week, past month and past year with total page views & unique visitors.
- Mint is compact, easy to install and easy to digest interface that adapts the size of your browser window.
- It supports for the authorized Bird Feeder Pepper for track your feeds with Mint.
- BrightEdge is an excellent analytics tool that is used specially for SEO (Search Engine Optimization). It is the great content and SEO Platform that is able to web-wide, real-time extent of content engagement all over the digital channels that includes research, social, local and mobile.
- It includes all the information on keywords, traffic, backlinks, conversions, geographies, competitors, devices and more. It also includes details on local search and on a daily basis ranking.
- BrightEdge change online content into real business results such as traffic, income and engagement.
- There is one of the best features of this tool modern report that used by SEO experts frequently.
- Mixpanel provides you the facility to simple and easily check and identify what people are doing in your app on Android, iOS and web.
- It drills into your data by segmentation thus you can observe where to focus your power when make your product.
- You can visualize your statistics in diverse ways. For illustration, you can level out noisy outcome to really identify what’s going on.
- The mobile app of the Mixpanel allows you to simply create a control panel or dashboard of your most essential metrics so you can test in your business all over the place you go.
- You can simply insert several key metrics to your dashboard that allows you to quickly observe the trend of your most essential metric.
- Mixpanel has an SDK that you can install on all major platforms. Even if you find stuck, elegant and fast support team that can help at no more price.
Price: Free/ Paid
- ChartBeat is a tool to create, capture and take advantage of on attention.
- ChartBeat evaluates every second of engagement on all single pages on all main website in the world. It means a technically defined insane quantity of statistics.
- It is multi tracking platform, you can understand your viewers and where they select to spend time like Real-time analytics and audience insights.
- You can take benefit of every opportunity to capture spectator’s attention like page optimization and headline testing.
- With the help of Chartbeat, it is all about expressive your viewers. It tells you if they are analysis, sitting inactive and even how far down.
- GoingUp offers the best tools for business to evaluate performance of your website, visitors and traffic to search engine. It optimizes your site and enhances your search engine ranking.
- GoingUp also provides the great and top class web site analytics and SEO tools for your website.
- With the help of GoingUp, users can easily track visitors, observe conversion rates, monitor sales and enhance your search plans.
- GoingUp aims to place all the tools to get better your website’s performance in one simple to use place.
- GoingUp offers the entire image of your website that any other web analytics package do not offer.
- Webtrends Analytics
- Webtrends Analytics truly understand your customers and see the whole picture of how they cooperate with your brand across several digital channels at any time and also observe those insights in one location.
- Webtrends analytics delivers classy user segmentation to increase insight invention and data-driven advertising campaigns. The key features give details to allow complex analysis and action systems throughout list exports for use in targeted marketing promotion.
- There are several features includes in Webtrends Analytics like unlimited data collection, web, multi-channel measurement across social, mobile and SharePoint.
- It also provides configurable digital dashboards, standard and customized analytics reporting, extensive data export, custom and calculated metrics and ad-hoc data exploration to unlimited dimensions.
- Hootsuite allows multiple teams; sections and regions within an association to securely and safely use social media that provides assessable business results.
- The Hootsuite identify social media engagement patterns all above the Facebook, Pinterest, Twitter and Google+ that insert insights from Google Analytics.
- With the help of Hootsuite, you can track, measure and share major social media metrics like create social reports, tag and track messages and measure internal metrics.
- Hootsuite makes it simple for all marketing, sales and customer service teams to connect with customers, increase your social reach and distribute real time brand insights.
- WordStream is an effective and smart tool that guided workflows and make social advertising easy and
- WordStream is cross-platform administration of paid search and social campaigns like AdWords, Yahoo, Bing and Facebook.
- WordStream has powerful audience targeting ability such as lookalike spectators that mirror your top customers.
- You can get advice on when to support posts, optimize for CTR, pause ads and more.
- The WordStream provides dedicated professional team and complete service account management for your online marketing efforts that includes search, paid social, remarketing and more.
- Raven is the great tool where you can create wonderful marketing reports that save time and keep clients longer with excellent marketing reports.
- With Raven latest tool, you can beat up any combination of social media, SEO and AdWords PPC data in minutes with the help of easy drag and drop reporting tool.
- There is one of the best benefits of Raven software that gives you the fulfillment of a work well done, assurance in delivering exclusive reports to customers or clients and the biggest additional benefit is time to spare.
- It is the great and frequent search of making software easy to use but also an influential reporting tool. It will leave you feeling more helpful and secure that you are making the most intuitive marketing reports for your customers.
- SERPAnalytics is an online search engine position tracking service that is intended for SEO and SEM professionals.
- It tracks sites positions in Google, Yahoo and Bing and analysis position dynamics graphs. It can use plan tool to track most advantageous keywords for the site.
- It includes features like sites & keywords manager, position dynamics, daily email reports and gives also up to 2000 positions tracking through essential plan, spy tool and plenty of extra tools.
- It provides various SEO tools with access to many records of necessary data that includes search engine positions records and competitors statistics.
- Site Meter
- Site Meter is the great and complete real time website tracking & counter tools that give you instant admission to important data and information about your websites spectators.
- It provides you with wide-ranging geographic location data for all visitors. With detailed report you will have a clear picture of who visits your website, where they came from, what they found, what interests them and many more.
- Site Meter has real-time web analysis statistics that gives exact reports that includes of referring URL’s, search keywords, visitor place, admission page, visitor path, exit page and out clicks.
- Moreover, Site Meter is a free web counter that can be customized according to customers specific requirements.
- Histats is a wonderful tool that is free web statistics and stat counter. It helps you to track all your website visitors down to which pages they visit and wherever they are coming from.
- Histats includes features like fast and solid network 99.99% uptime with over 1.500.000.0000 hits that tracked monthly records.
- It provides full real time information and also provides Geo location, toolbars, browser, languages, hardware information statics and latest trends.
- It includes features like visited URL’s, visited page titles & tags, customized events & variables, downloads & clicks and stats & trends.
Price: Free (UPTO 10 MILLIONS hits/day)
- WordPress Stats
- WordPress Stats is useful or webmasters who built blog in wordpress.com. It is specially design and develops for WordPress.
- WordPress stats page includes many nifty graphs, charts and records that show you how many visits your website find and what posts and pages are the most well-liked and much more.
- It provides posting action according to visualization of your posting trends that shows how many posts published and when.
- Your website gets the most views what time of day and week.
- It provides record of posts, views, and visitors like total posts of your website, views and visitors.
- WordPress Stats gives you stats of the present day such as how many views, likes and visitors and comments website received at present.
- WordPress Stats offers latest post summary of how many likes, views and comments of your most latest post received.
- CloudFlare keeps and go faster any website online and its web traffic is running scared through CloudFlare smart worldwide network.
- CloudFlare automatically optimize the delivery of web pages hence your visitors get the highest page load times and top performance. They also block threats and limit offensive bots and crawlers from wasting your bandwidth and server possessions.
- It includes features like monitor threats, traffic control, powerful threat control, search engine crawlers, augment with third party analytics, real time traffic and geographic location.
- WooRank are useful to optimize and analyze unlimited website from SEO to digital Marketing.
- It includes features In-depth reviews, competitive analysis, marketing checklist and also generates as many website reviews that you want and track your advancement in real time.
- With WooRank, in-depth website analysis gain knowledge of how to increase your website rankings and online visibility all the way through SEO, usability, social media and more.
- It offers to download reviews as branded PDF that simply represent development to your colleagues or customers.
- You can download information and presentation slides in one click and build them to look eye-catching with brand’s logo and colors.