How to Get Media Attention for Your Business?


The media is always newscaster to what is going on right now or coming up. To get a media attention for the business is a great promotion strategy. But sometimes it is very hard to make media aware about your business. In addition, it is an essential part of the marketing of the small business. To gain press coverage and capture media attention is an art in itself. The media is very useful, available and helpful to get proper attention among people. Well, there are several battle-tested techniques and ways to get attention in front of the media for your business.

Focus On Media Outlet Covers

Every media outlet has an approach all based on its viewers. If they cover the same news then different media channels will cover it from the different angles.

Reach the Right Person

It is very important to find the right person because big media groups have many editors & writers. Media outlet may use help desk software that helps to communicate with the right person.

Target Regular Features

The media have a regular feature for the business. You can plan a story to run in the print or online journal if you spend some time to determine regular features where your company’s story fit perfectly. The media look every time new subjects for these standard features. You can search for perspective calendars and also follow their Twitter feed to get the spot on these features.

Build a Resource Center for Media

It makes easy to cover your business on media. You need to create a media page where the press can simply take your logo in color, screenshots, your top products images and key executives headshots. It also may include high-resolution video, basic details, and figures about your company.

Connect With Facebook

You can find media coverage with Facebook pages.  You can share their stories and comment on your Facebook posts.  You will get some attention from their viewers. It is also an excellent way to find the media attention. Keep in mind; there are a lot of journalists who have their own Facebook page so you can visit their pages and like it. It is also a huge way to get attention.

Offer Exclusives

If you run your business in a competitive market so you need to give an exclusive offer to one channel to provide it more advantage. All other channels may look ways to find your support.

Do Something Unique

The media always look for something unique. You can make a statement through your brand.  Unique things always attract to others. If any print or online media group offers you any proposal regarding your business, accept it on your side.

Getting coverage of media is one of the top ways to make your brand, recruit great people and attract new users. You also can start startup’s PR strategy and spend time on planning your plan, and the outcome will show.  It is very useful to introduce new services and product; raise funding from famous investors and get media attention.

Top Tips to Start a Successful Company

Tips to Start a Successful Company

Starting a successful company has the dream of a number of entrepreneurs but some potential converts dream into reality. Great companies follow an efficient process to run it. This procedure is one that includes an apparent vision of the potential, wisdom of being one in reason, excellent strategic thinking and planning, execution of strategy, and also clever methods of evaluating performance. All entrepreneurs want to build a successful company so there are some unique ways to start a company and make it a successful venture.

1. Make a business plan

Your success in the company can be directly connected to how well you select or choose a business according to your talents and skills. Your plan should describe an opportunity that you’ve recognized, clearly state your work, explain your aim, established considerable goals, and set the limit to achieve each objective along the way. It is important to have a plan that is flexible enough to turn when required.

2. Set up a budget

When you plan your startup funds, ensure that you have as much as the necessary money that needed for startup expenses. It is very important to keep some money on hand for the emergency. If you find how much money you will have to work with, discover how much amount need to develop your product or service and make a marketing plan.

3. Find the right people

The right adviser and strategic partners are essential to start a successful company. Close you with a great team are equally important. You need to make your employees smart, brilliant and result oriented employees who contribute in your dream. They will not only change your business but also go faster in its development.

4. Be passionate about the goods or services

Your company deals with goods or services and if you want success in your product or service rapidly then you need to be passionate about the goods or services. Always remember that success would not come about overnight.

5. Start professional networking

It is vital to start your own networking. There are many other networking groups exist to connect some professional events, trade shows, seminars that give more strategy and way to start a successful company. These initial connections can guide to the future business viewpoint, mentors and strategic partners with the ability to develop your business.

6. Hire talented employees

Skilled employees are always the successful way to drive an efficient company. They not only change the company but also speed up its growth. So, it is very important to hire positive employees who help to make a culture that gives confidence cooperation. Your employees may ensure your success in the company and give great business environment as well. It makes sense to appoint employees who are experienced and have a hard work ethic.

Starting a successful company requires an excessive amount of time and power. It is supreme to find a strong work-life balance, although it may be a challenge to do so. It is very vital to take care of your own happiness and health. Your company can not run without you. So, you have to find ways to maintain perspective and protect healthy relations outside of the work.

How to keep your employee happy for better productivity?


To keep employees’ happy is essential that is required in every field whether it is a government sector or a private. If employees are happy then they feel energetic and an energetic employee is more productive. The following points give us a brief idea to keep employees happy for better productivity.

  1. Transparency

For addressing an issue employer should always be transparent towards their employees.  It is important to be transparent by sharing what you have learned about and a course of action for justifying any issue. Transparent communication with employees gives more improvement to their working style and it automatically enhances their productivity.

  1. Encouragement in common areas

Sometimes casual conversation becomes a collaborative conversation so in place of it employer should make it more encouraging, effective and soft. This will result in exploring much better ideas from the employees.

  1. Make employees important part of the organization

Making employees important part of the organization leave a good mark of you as an owner or a head. Evolving their ideas, adopting and sharing their views make employees’ believe that they are a big part of their workplace.

  1. Happiness leads productivity

A happy employee always is more productive because happiness is the inside job. If someone is happy at the workplace, he loves his job and satisfied with work environment then it helps to increase his productivity.

  1. Bonus and offers besides the basics

There are many ways to enhance employees’ salary. You can provide them the bonus if they do different tasks and projects assign by you additionally. You also can supplement their salary by giving the extra level of life insurance, by giving ancillary benefits such as dental, wellness etc. It is important to provide all such benefits to employees then they believe that employer truly cares about them.

  1. Reward employees

Rewarding and highlighting their skills and techniques can be the biggest motivation for the employees. This will make them more devoted towards their work and they will work more effectively. For example, you can give them dinner coupons, movie tickets etc.

  1. Positive environment

In the office, few steps can promote a healthy and a positive environment such as providing a group lunch, sharing a parking space. Apart from these, an employer should keep their employees to develop and grow by giving them new responsibilities, new tasks, risk and all.

  1. Building a career pathway

Training opportunities and career monitoring are some important tasks that support employees and help them to develop their career path. It will help employees to find different types of job opportunities in the same organization or company.

Happy employees are the symbol of the success of the company. If employees are happy and feel pleasure at workplace then they more concentrate on the working. More concentration on work means less error that enhances productivity and plays an essential role in the growth of the company. These days most of the companies are using different ways to make their employees happy you can make your organization one of them.