What factors influence the success of digital agency to flourish?

Nowadays most of the things are getting digital from ordering pizza to getting plumber to repair leaking tap to purchasing day-to-day grocery to digital payments. The digital world is exploding just about everywhere near us. So if you are still in a planning stage whether to jump into digital vagabond or not, see to it that you do not miss the bus. The competition is cut throat and there are thousands and thousands of people who are spilling over the space rapidly.

digital agencyIf you go along with the flow you will be reaching your destination much faster. That is using the available technology to its maximum extent. If you resist changing your ways of doing business against the flow of technology you are in for a doom. Present flow is going a digital marketing way.

Digital marketing field is driven by pure innovation and the ability to change according to the modern needs. Changing technology in the digital arena is a breeding ground for ambition and innovation.

In the competitive industry the digital agency needs to be marketable and for its existence, the development and operations of the company should be carefully evaluated at each step.

A digital marketing company, to ensure successes in digital field has to create great service which adds a constant value to its client. The best method is to under-promise and over-deliver to the clients’ expectations. This reinforces business success.

Another import point while servicing client is consistency. Just as for a film actor one mega-hit and then series of flops does not work, same apply in the digital industry. To safeguard your name and fame you will have to maintain consistency with your creativeness and innovations, continuously and persistently to deliver quality product or services to your client. One must aim for improving, promoting consistently covering all spheres of services rendered.

These efforts will bring in a steady stream of clients and along with it regular finances. From a business point of view, one has to grow vertically and horizontally to remain afloat professionally.

The digital space is a constantly changing field, one has to adapt to new environment and at the same time innovate something new and the latest. One has to regularly modify and alter the course of action and this makes the field dynamic. Training sessions, up-skilling of all the staff members is vital so as to recognize and be in touch with current trends and happenings.

Skilled and trained employees are the heart of digital agency. To retain them and attract fresh talent is one of the hardest hurdles for any agency to overcome. Every employee has one or the other hidden talent which should be developed and grown over time so that they take their skills forward. More and more youngsters are joining this creative field to unleash their true potential. These new recruits speak their language, think out of the box and understand the spread and importance of digital world. For this industry human resource is the biggest investment. Ultimately it builds a strong team.

Working with plenty of different brands and in different sectors and industries establishes the digital agency with a lot of experience and can work in any challenging environment.

How to Command Your Conversation?

Many entrepreneurs are good at business but lack the art of good conversation. If you are a boss spontaneous interaction is a just day-to-day affair, but if you are a staff then commanding like a boss is an extraordinary art which has to be held as holy. Among Southern Nigeria Igbo tribe the art of conversation is regarded very highly. But sadly this characteristic of communication among humans is lost somewhere.

ConversationOprah Winfrey, US entertainment mogul, talk show host, actress, producer, and philanthropist says that great communication begins with connection. All talk show hosts long for acceptance and significance. In the initial stages of conversation, one may see a lot of throat clearing, display uncomforting, and sometimes may-be silence too. If someone wants to converse then it is best to build rapport with the listener. As a businessman, you need to have conversations with staff, clients, and many different people, and all require a different approach. If you are unable to win these conversations then you may be missing out on golden opportunities.

Be cool and composed

You can charm your way through conversation which is pleasing and admired. You will have to trend fine line between being assertive and aggressive. Since you wish to command the conversation you will have to keep yourself calm and composed.

Speak less and to the point

Your body language and facial expression play a crucial role in the conversation. They can send both appropriate and inappropriate message across very strongly. Always be in your natural best, charming and beautiful. Let your vibes, aura, and style speak for you. It is better to speak less as each uttered word holds authenticity and legitimacy. So the more you speak, more will be chances of you making mistakes.

Involve yourself in the conversation

In fact, nobody wants to make a mistake. It is better to be a good listener. It is a good manner to lean a bit forward so as the participant thinks that you are equally involved and interested in the conversation. When the participant feels that he is being heard this, in turn, will attract him to listen to you.

Use quotes and be simple

Never lose the spirit of conversation. With a decent vocabulary, modulating pitch of voice and tone of speaking are a charming art to hook your participant towards your conversation. Humans have a very short attention span and will mentally move out of the conversation if it is too lengthy and boring. In case if another participant is stubborn, to put your point through come up with simple and practical quotes and examples that will leave him speechless. So when you are commanding be loud and assertive and polite when requesting.

Be confident while conversing

Be confident in what you are speaking because your confidence will speak volumes about what you intend to say. Do not be afraid to say a direct “no” if you do not agree to the point in question. At certain intervals take pauses when you speak, this will give time to listeners what you actually want to say.

See to it that you converse is around the topic(s) which are in your command and is your strength. In between spice it up with humor to keep it light and going.

How to manage a bad day at work?

Some days are such that you feel energetic and want to go to work. And sometimes it is just the opposite. You feel so tired that you do not wish to jump out of the bed. Sometimes you are involved in such an activity that you do not want to get involved in. You have to push yourself off your limit to get going.

bad dayYou wake up late in the morning. Have a body ache and feeling tired. The computer does not work as was intended to or in the worst case your data is crashed just at the eleventh hour. Boss is keeping a strict eye and noting all the activities of the staff today. The day seems to be so long and never-ending.

Everyone has those types of days at one point or the other. You may find yourself at fault for whatever wrong is happening. If one notices the entire mentioned situation is out of your control. But you have a way out. Here are the tips on how to handle those “bad day” at work.

  1. Eliminate work-related stress

According to American Psychological Association 65 percent Americans mentioned work as a top source of stress. Only 37 percent were able to manage their stress effectively.

To reduce stress one should ask himself a question: What is important and what is not? Starting with easy and simpler tasks boosts your confidence and establishes a routine of productivity. Create realistic deadlines which you can achieve. If you feel that you are stressed too much or overload of work, better talk to the management.

  1. Communicating with higher-ups

Many bosses pass on their work pressure to their subordinates. Your communicating styles may be different than your higher ups. You need to communicate in their style and manner. There are few communication styles given below.

Analytical – This style needs real numbers and data to put up your side. Avoid unclear or undefined language. Be precise and certain what you are talking about.

Intuitive – This style focuses on the broad outline and no detail description. Be more generalized of your view and end your communication with a solid conclusion.

Functional –   This style has set timelines, details, and processes and is well structured. So be clear and communicate in few words to put your point across.

Personal – In this style, emotional language and value connection are focused on data. Bosses like going deep and find the cause of the problem and expect the same from their subordinate.

You can develop and improve on communication skills that boss likes.

On a bad day at work do not cross lines with your boss. Be punctual, cordial, and keep your communication as brief as possible. For updating your boss best thing is to email instead of directly coming in contact with your boss.

  1. Avoid office politics

On a bad day, office politics and co-workers drama should be avoided as it will affect your productivity. The best thing is to stay out. If you feel tempted or are dragged into the drama remember these few things.

Don’t vent your anger at work. Don’t get passive-aggressive. Explain to your co-worker how their negative behavior is affecting your work and that indirectly affects your job. You can cut down on gossip by clearly declaring that you have a deadline to complete the work at hand.

Everyone faces a bad day at work someday or the other. If you feel too bad it is better to take a day off. Instead of tarnishing your relations with your co-workers and boss at your workplace it is better to avoid it.

Are you Setting Goals or Achieving Goals?

There is a big difference between setting a goal and achieving a goal. Once you learn the magnificent and wonderful powers of goal and try to achieve it then it changes your life phenomenally.

People surrounding you may say that it will be impossible for you to do certain things or achieve certain goals. They may dishearten you degrade your potential and ability to do a lot of things. It all depends on you, whether you want to be successful or failure.

Achieving GoalsSetting a goal is taking the first step though many feel that it is vital. To begin with, the goal which is set should be achievable and realistic. Most people either set too high or too low goal, which is beyond their capacity or undermines their capacity.

The following are some tips for achieving goals:

  1. One should be very clear about his/her goal

Being the first part of the process, one should be very clear exactly what one wants or intends to achieve within a certain time frame. Your goals can be like losing 10 or 15 kg of weight by year end or earning 10% more than what you are presently earning by next year this time or buying a house worth X amount by the end of five years from now etc. One thing to note is that you created an aim and also included the deadline for completing it.

Focus on your goal. Ponder over it. Question yourself – who, where, what, when, how, and why. When you questioned this to yourself about your goal you will automatically get the answers for your aim and objective of your goal. Your goal will be more meaningful and have more clarity.

Once your goals are set your actions, behaviour and approach to things will start changing in a positive way. You will be able to feel and breathe your goals.

  1. Create a plan for achieving your goal

Now your goal is set, you can now move on to the second step. This part can have far-reaching effects on increasing your chances of achieving your goals. Once your goals are clear and set, start preparing the list of everything you will have to do to achieve your venturesome goal.

The list should contain what all things you need to do to put you in the position for success. For losing weight – morning walk, exercise, drinking water, healthy diet, good sleep, not using the vehicle to cover short distance etc. can be part of the list of things to do. The list can be exhaustive, failing to make a list greatly minimises your expectation of achieving your goal. There can be 100 different things in the initial stage, write them down, seriously write them down.

  1. Work on your plan on consistent basis

The above two steps are important but third and the last step is the ultimate step which identifies goal setting and goal achieving. Many people spent their time and energy looking for a secret formula that will make it easier to achieve their dreams and goals with a minimum of efforts and time.

In practice, there is no such thing. If someone says that it exists, then he is selling you untrue hopes and wish. Looking at all the successful men and women, one can see the trend that they were persistent and consistent with their actions on daily basis daily reading or daily walking or daily excising.

Few things from your list will have to be done on daily basis. Certain things can be done per week or monthly basis. Day in and day out moving towards your goal bit by bit, step by step in a consistent, uniform and regular manner will develop a habit and you know habits do not die.

How to deal with a poor performing team member?

team memberA project is divided into a number of groups. Each group is assigned a task, which has to be completed within certain time frame. The team leader is the head of each group.

It is team leader responsibility to see that the task is completed in an effective manner and within the stipulated time.

Team leader assigns the task to all the members of the team. These tasks are usually interdependent on each other.

Team leader monitors the progress of the team on a daily basis. He coordinates, guides and helps the team to achieve the target.

The team consists of members. Some members are good performers and some are not. The team leader should note that if any member seems distracted or bored. Is performance of star member up to the mark?

The team leader should not ignore these early warning signs because this uninteresting or boring performance will influence and will spread to other members. This spiritless performance of one member will have an effect on star performers of the team too.

How should team leader deal with such a situation? First thing is to give it a top priority. If a team leader is busy still he should find time to solve the issue otherwise the performance of the whole team will suffer. He should approach the matter is a considered manner. He should not straightforward lambaste the team member because it will aggravate the problems.

The team leader should try to find the basic reason of non-performance by the member. Why a star performer is not giving promising results. Here is how the team leader should go about it.

  1. Find the main reason

Be open and straightforward, and tell your team member that you have noticed a sharp drop in the performance. The member may react inadequately or unfavorably to the announcement.

But team leader should be calm and gentle. He should try to find the real reason for underperformance and not the superficial one.

  1. Recognize the problem

If a member or employee who has served few years in the organization, it can be the case of mid-career crisis. If the member shows no sign of interest in his work then his performance may drop suddenly. Not ready to take new or challenging work. Feels exhausted or has mental fatigue.

  1. Give a patient hearing

The team leader should give a patient hearing to what member has to say. Let him completely finish his side of the story before you say/ask something. Better give him more ear than your tongue. Put up with a simple question so as to reach the root of the problems.

  1. Monotonous nature of work

Sometimes it so happens that the member is bored of monotonous work. He may need more challenging work than what he is presently doing or he needs to upgrade his skill set so as to fulfill his task at hand. His promotion has been overlooked for quite some time.

  1. Extend a helping hand

A team leader should try to judge if he has been assigned work which is overloaded or he needs time to relax. The member is fed up with monotonous work and needs more challenging work.

Talk with the member and let him know that he is a valuable resource for the team and for the project on the whole. Talk regarding his likes and dislike of his present role. Evaluate his work profile. And if possible make necessary changes. See to it that you do not talk much about his personal life.

  1. Measure progress

As a team leader, you can do a lot of things but ultimately it is the results which should show. If there are no results all the efforts will go in vain. So be sure to track the progress of each member of your team on a continuous basis. Be sure to share feedback with all the members.

If the whole team is active, it will enjoy the task assigned to them. The task can be completed cheerfully and on time.