Factors behind success of a small business

For getting success in small business many people think they have to be smart in their business. Smartness does help and positive thinking can make decisions easy. Apart from these two indicators, there are other factors many people just ignore. Let’s discusses them.

successPassion for the business

One should have a deep burning desire to excel. Without it, you will be lacking in enthusiasm. You should have the passion to overcome the setbacks during the journey to excel. One should be motivated even during tough and unexciting times. It is the grit required to last for a long time to come. An entrepreneur depends mostly on passion and his spirit of determination. Your enthusiasm is mostly noted by your associates and customers. If you have a fire in your belly you can carry your businesses to greater heights when others have failed long back.

Listening to your customers

To become an entrepreneur, you will have to listen to what the customer wishes to say. Customers, the base of your business and will tell you what you need to know. Not until you come in their close zone. For coming in the close zone you will have to first initiate a dialogue every now or then. You will have to keep communication lines open. Talk to them about their interests, the weather, politics, stock market, their children, or any other general topic under the sun. Once they start getting familiar with you the will start opening up. During talks, you can casually ask what things they like about the business and what they do not like.

A businessman should remember that he does not overreact to customer complaints at that moment otherwise the customer may stop complaining and you may lose a feedback channel or maybe a customer too. Listen to him patiently, politely assure him that you will look into the matter as soon as possible and do not forget to thank him. This is an indirect opportunity for the businessman to improve the services, introduce new development and make a customer for life. You may get wonderful suggestions which never occurred to you before.

The two qualities discussed above can be done on daily basis. Sometimes new scenarios crop up unexpectedly which one has to deal with. It is challenging for any businessman to develop all the different skills in different fields like management, accounting, marketing, information technology etc. to make the business thrive.

People do overcome few of the challenges that they are exposed to on regular basis.

Businessmen have to see what their employees do and point out every small mistake they do. They should explain clearly that every small detail is important and help them perform better the next time. A businessman should involve himself in all the sub-divisions or section of the business he is in. Working along and building cordial relations with his staff members.

For a business to be successful genuine, vital and real-time feedback is important. It is only feedback when worked on leads to improvement. Customers want that the owners care about their thoughts and feeling and the owner is their collaborator and campaigner. A strong human connection has its share of joy and commitment towards the customer and society at large.

Kamlesh Mourya

Author: Kamlesh Mourya

Kamlesh Mourya is the director of 7eyetechnologies; an India based IT Company that provides services web development, designing and online marketing. Kamlesh occasionally blogs about social media.

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