Net neutrality is nothing but guiding principle of the internet which has been designed for preserving rights for better communication on the internet. In other words, it is called the open internet. The direct meaning of net neutrality is that it offers an open network to people online for communication and protection of free speech. Under this service, it is also to be taken into consideration that it should not introduce any discrimination against any application. It means the internet should be neutral same like a phone company that never interrupts any caller to call someone or decide what kind of communication should be carried out on the internet.
Carving the internet in the form of fast and slow lanes could have become easier for phone companies and cable operating systems in the absence of net neutrality. The first rule of net neutrality revolves around the condition that a user’s ISP should not be concerned with the content he or she posts online. In the modern time, the internet has become an integrated part of everyone’s life. Whether you talk about Americans or a big community of Indians or any other part of the world, the internet has secured the place of a ‘must have’ amenity for smart people. The internet is believed by people to be a platform where people can not only get access to the desired lawful content but also can post their thoughts without any limitation.
The most important thing to learn here is that net neutrality is very important for businesses. Big and small entrepreneurs, business owners, entrepreneurs, budding professionals and the IT services require the net neutrality to be maintained as it is a crucial part of their business. An open internet is a place where new businesses can be launched, the creation of market, promotion of services, advertisement of products and many more things are there which are important for people who rely on the internet for their business.
Nowadays, some unavoidable activities and things are interrupting network neutrality seriously. The government needs to take special actions in the direction of securing network neutrality and it’s principles. Some conditions are there now that will interfere with the content you see on the internet as well as with the internet connection’s quality. The things that can leave the negative impact on internet neutrality involve corporate disfavors on controversial posts, competition among services and demand for profit. Another thing to play an important role in this direction is users’ online activities which are monitored to play favorites. This leads to a step ahead towards invasion in the privacy of consumers.
Maintenance of net neutrality is necessary because the open internet is required for growth, competition and innovation in businesses. As open internet decreases the limitations of the entrance of budding businesses, startups and new professionals, any kind of interference with the principle of internet neutrality is unacceptable. This is how new customers are reached by business leaders and representation of innovative services and products become possible.
The intention of the FCC’s 2010 order was the prevention of broadband internet service providers from interference and blocking traffic on websites. This order was launched for making the internet a classic platform to represent businesses, services, thoughts, customs etc. for all. Wired Internet Service Providers enjoyed prohibition from blocking and discrimination against contents; on the other hand, wireless ISPs was allowed with the option of discriminating against contents but not to block websites. The court stated in 2014 that the FCC utilized a legal platform for crafting open internet order which is questionable as it did not possess the authority of implementation and enforcement of rules. In this way, the court ruled against the efficiency of FCC of implementing rules formed for net neutrality.
In short, the absence of net neutrality will surely lead to deception of next Google. Matters of racial and social justice depend on upon net neutrality up to much extent. The open internet offers an opportunity to everyone to raise their voices after the failure of conventional media and now electronic media can also be bounded with limitations as rules and terms framed for net neutrality are undergoing question mark.