How to Use Social Media Sites to Promote Small Business?

how to use social media

Planning a small startup is definitely a matter of excitement for everyone who wants to be engaged with a new earning source. You might have been thinking about various ways of promoting and marketing your business. Well, one of the best and cheapest ways to promote your small business is the use of social media but for this, you should know how to use social media. In the modern world technology, it is very important for your business to be known by people. Not engaging in conversation online with people means not only just losing your clients but also moving your business towards silence.

What is social media marketing?

There are various social media sites on the internet where you can talk to relevant stakeholders and search your customers thoroughly. Use of social media for marketing is called as social media marketing. Here your leading goal will be to set up marketing communications at right places and branding your products in an impressive manner. This is also called as online marketing where you need covering up product reviews, product descriptions, video marketing tools and high-quality images of your products or services. Check out the stepwise guideline mentioned below to know the best way of promoting your business online-

Determination of platform

The best thing you can do to put the first step is searching the most feasible and best working social media platforms where you can find your clients and customers. Keeping this special fact in mind will help you to save your time and invest all your energy in the right direction. You need to make a list of the most popular social media sites and building profiles of your business in all those social media platforms. Remember, more the number of social media sites you are registered with, more you will be known by relevant stakeholders. If you have no idea regarding marketing strategy and tools, you can talk to business professionals who can tell you more about key performance indicators. Create a page about your business everywhere you can on the internet.

Transform your employees to social media manager

Tell your employees also to create separate pages on social networking sites talking about your business. Management of multiple profiles in social media can be a daunting task for you. In order to simplify your task, just transform your employees into social media marketers. Take a meeting with them and distribute tasks to them. You can tell each of them to handle a profile on every social media site. You can also ask your employees to try a free version of marketing sites which offer services to promote your business. If this suits you and you get the good outcome from this strategy, you can move on to the paid version.

Plan a goal

Plan a goal

Determination of goals and objective is the most important thing you need to do for putting your step forward towards social media marketing. Planning a goal, location and size of the business is something that will leave the positive influence on your small business. In order to understand the process of marketing and promotion on social media sites, you should search the social media sites well where you are registered. Try to discover the marketing supports and ways of boosting promotion they offer.

Create your own website

According to conclusions of market research, businesses bearing online presence in the form of a promotional or official website are more prone to achieve success quickly than those who are not having their websites on the internet. This is why you should not ignore the idea of creating or getting designed your business’s website on the internet. This will help your customers to know more about you and your products/services. In this way, you will also be able to represent your business well in social media market. Moreover, you should plan a way to get feedback from customers on your services so that you can know the level of your success.

Elaboration of brand awareness

Brand awareness is something that elaborates the chances of social media marketing for the promotion of your business. Always take care of representing your business in an attractive manner. By displaying your products in the best manner through well-designed graphics and advertisements, you will be able to catch the attention of relevant stakeholders easily. Do everything you can for pulling the attention of your customers. For example, post links to your products’ site in your profiles on different social media sites. Get unique identity designed of your product and try as much as you can to regulate communication with target visitors.



Content is one among the marketing tools you can use for elaborating information about your business. You should understand that every online marketing trick requires awesome and high-quality content for promotion of products. The best you will represent your product, the chances of getting known by a number of customers will be increased. Blogging offers you an opportunity of sharing lots of information about your services.

Smart utilization of social media sites

Have you ever noticed that many popular social media sites are there that offer you lots of good ways to promote your business for free? Yes, you can talk about your products and services as much as you want in social media websites like Facebook, LinkedIn, Twitter, Pinterest etc. as per a market report, more than 60 percent budding businesses trust on impressive websites to speed up the growth of their business. As information becomes viral in social media platforms, it boosts sales and marketing of the brand. Apart from freeways of boosting product awareness through social media marketing, you can opt for paid marketing services.

Get access to your assets

The first step in the direction of utilizing social media in your business is setting up your access to assets. Talk to your business professional for determination of your assets and target customers. The regular update on your social media pages is important. You should work to find new friends and customers as well as continuing communication with them for positive impact.

Make records

Whatever you write in social media in favor of your product and every action you take towards promotion of your business, you should make records of each and everything in order to determine whether your actions are working positively or not. This will help you to find out whether you are moving towards right direction or not.

Offer useful information and rewards

If you are willing to get quick success in social media marketing, follow the rule of one in seven for marketing always. It means that on every seven posts you update in social media sites; only one post should talk about your services fully and based on direct marketing while other six posts should be written to offer useful information to customers. You can share valuable contents with them, plan questionnaire, surveys, and online contests to engage your friends and customers in marketing. If you are interested in getting quick success in social media marketing, you should follow one in seven rules. This golden rule will help you to set up a good image of your brand; you need nothing but just pairing your marketing with great content.  Share your expertise within your contents and ask questions; keep rewards for the first person who answer correctly.

So, are you ready now to establish the extensive reputation of your small business now through social media marketing online?

11 Reasons Why Startups Fail?

why startups fail

Learning from failure is always a good idea but it is better to know why startups fail earlier and what can make you face failure. If you are also planning for a startup or engaged in a startup which is not giving you positive results, you should pay attention over the list of reasons that can, unfortunately, fail your startup. The reason behind the failure of a startup can be anything; founder blames investors, CEOs, marketing tricks and R&D process behind failure but never goes to the real root of failure.  In order to avoid catastrophic failure of your startup, you should keep some leading reasons in mind that can work in this direction and avoid all those reasons while managing the startup.

1. Lack of unique solutions

Now it’s time to move on the conventionally known line that everything that can be invented has been invented already. Now, the world has become full of problems and every problem requires a unique and effective solution for it. Your startup should also be based on an effective solution for the problems you are dealing with.

2. Running out of finance

Whenever you plan a startup, be sure that you have or you will have enough inflow of finance for investment in resources. Lots of reasons are there that can make you run out of cash such as improper budget management, ineffective planning to raise funds and excess expenditure or even combination of these reasons.

3. Mere concepts

Many entrepreneurs are there who just lay down their startup on the basis of a concept and don’t work upon the complete product. This makes your planning weak. Definitely concepts, ideas and inventions can be impressive but consumers visit market only to buy the final product, not your concept.

4. Weak strategy

When you are going to start a business, never expect any miracle to happen. Your success lies in your strategy and it’s proper implementation on every level. Even small things can make the big difference for a successful business positively or negatively. Using low cost but good quality material, smart infrastructure and adequate availability of components will leave you as a successful entrepreneur.

5. Tough competition

The modern world revolves around lots of competition and passionate entrepreneurs. You should never evaluate the power of your competitors lesser and be ready to face them as they will not give up easily. Your startup will surely be challenged when other well-established businesses dealing with same solutions (your startup is engaged with) are highly successful.  You should be ready with your unique marketing and management tools to secure your unique place here.

reasons why startups fail

6. A wrong team

A team of founders and initial employees of a startup matters a lot regarding the success of a startup. If you are starting your venture with a wrong team, it may cause a big loss. If your team has no sense of urgency, time management, discipline, expertise in their fields, unfit functional values and not enough finance to invest, it’s a red flag that your startup is in danger.

7. Entertaining wrong advice

It is one of the biggest things to keep in mind as this is a major reason to work behind the failure of most of the startups. With the day by day increasing information sources, the quantity of advice is in hike but the quality of the same has been fallen. Entertaining bad pieces of advice from unqualified sources is also a reason for the failure of many startups.

8. Lack of communication with customers

Failure in the product of right product is among those leading reasons for which your startup fails to be recognized by customers. This happens due to lack of communication and feedback from customers. If you are unable to know what your customers want actually, how you will be able to produce something which is in demand. If you have not a compelling business plan, event, value proposition to make your buyers ready for the commitment of shopping your products, it will become hard for your startup to stand exclusively for a long time in the market.

9. Lack of market need

The market need for the product or service you are dealing with is the biggest demand for a successful startup. If you have not carried out good research in knowing the demand of the market and evaluating the level of demand for products you are manufacturing, it will not be possible to catch traffic of customers. Working on a product or service which is not actually in demand in the market is just wasting your time and money.

10. No business plan

Are you also among those entrepreneurs who are going to plan a startup without any log term business plan? If yes, beware! You are going towards the wrong direction; your customers will not be impressed at all if you will talk all about the present features of your products. They want you to be focused on future planning too so that they can have a base to bind a long term professional relationship with you. It is mandatory to tell your customers that where you want to take the company otherwise lack of required traction will result in failure of a startup.

11. Improper marketing

Marketing is the backbone of a business. Even a small mistake in marketing and promotion of your products can give rise to a big loss. Most of the entrepreneurs think that VCs are the whole market they have and they leave each and everything on them. Well, it is a wrong thinking that consumers will automatically love your products. You will have to represent before customers that why should they love your products and how they will be benefitted by investing their hard earned money in your products. It is important to explain the fundamental respect of selling you have planned.

So you might have understood now that if your startup fails, you should invest time to understand what went wrong. This kind of conclusion will help you to exclude the reasons of your failure next time. Plan your next venture by excluding all the flaws and lacks you had earlier in your failed startup. Be hopeful enough to achieve the success.

Top 13 Benefits of Apple Watch for Your Business to Love

Benefits of apple watch

The Smartwatch by Apple is the most recent product of the company which became the most desirable latest gadget among youngsters and business professionals. Although, there are many features in the latest smartwatch for which you will love it still some particular features of the same will be beneficial for you. By using those special features, you will be able to take benefits of apple watch and make your watch more productive for you. So let’s start with the top thirteen benefits of the latest Apple Watch that will simplify your business deals –

1. Best matching with casual dresses

The first thing for which all the business professionals like this watch is that it goes awesome for the best appearance with all your casual dresses. On the other hand, some lesser expensive smartwatches are also there that can style your casual getup simply. Definitely, on this point, you can say that if you are getting the same impression from other smartwatches which are competitively low by cost. At this stage, you should understand that this product by Apple is smarter not only from the appearance point of view but also for smart features which are beneficial for your business. After all, who will not like a good collection of smart apps wrapped up in a design of glamour. This is why; the watch has been successful to change the market of smartwatches.

2. Great app library

Whenever you choose a product for making it’s smarter use in the business sector, you check out its app library surely. On this point, you will like to know that the Apple watch offers far polished interface than the similar product of other companies. After all, where will you get that much developed wearable operating system? Some extensive features of the watch cannot be found anywhere else such as the facility of receiving phone calls. Similarly, this smartwatch promises you not to miss giving you any important notification and alert. Only you need to own an iPhone and sync it with the watch to stay updated with notifications.

3. Tracking functions

The biggest benefit of the wide Apps library enabled in the Apple’s smartwatch is that it offers you various tracking functions apart from notifications. The leading tracking apps in the watch are related to mobile payments, health and fitness, communication and business news etc. moreover, special business apps which have been developed using the Apple’s Xcode development tool will also support you in various business deals. This is how; this watch becomes more critical and beneficial than other competitive products. You will even like to get updates about boarding passes for airline flights and tickets by using the passbook app. Knowing more about stocks is also possible through the stocks app and same is true about weather forecasting. As the watch supports third party apps, this will add chances of enabling notifications in your device.

It will interest you that the design of this watch is based upon the taptic engine so that you need nothing but just tapping on the writs to get when you receive a notification or alert. You can also combine vibrations with audible alerts.

4. Glancing facility

The glancing facility of the Apple watch is another good thing to support you a lot in your business. Actually, the facility of glances in Apple Watch offers you latest updates about apps, especially regarding the relevant context. For instance, if you have booked a ticked for a flight, the airlines app will show you boarding time of the flight for the same day. These glances that show you similar notifications are based on the most relevant contexts as per belief of iOS information about the same. The watch launches the app as soon as you tap over particular glance.

5. Communications

Are you looking for a smart gadget that helps you to set up communication with your friends, colleagues, and relatives? If yes, you can utilize Siri for responding the text messages and phone calls. You need nothing but to sync your iPhone with the watch through WiFi connection. This system utilizes the continuity technology and FaceTime app of Apple.

6. Transactions

Apple Pay is being supported by the Smartwatch and this is why you are free to leave your iPhone on the pocket for shopping. Special to know about the Apple watch is that you can carry out another kind of transactions with the help of this gadget. One of those transaction apps is paying for car services or unlocking home doors by using compatible door locks. So, being connected with the Apple Pay, the smart watch simplifies your way to the faster transaction. Apple pay accepts card swipes as well as handle lots of crumpled bills from the payment equation.

7. Calendar app

There are lots of apps and extensions in the Apple watch which make your professional life easier. Messages coming on your phone can be read in the watch just by raising your arm and even you will be able to respond towards those messages. Similarly, you can read and respond back to your Emails. The calendar app can be viewed on the watch in order to get notifications about events so that you can accept invitations or decline them as per your choice.

8. Track your activities

Whether you are looking for a smart technical support to track your activities, movements, exercises or the time you take to finish your tasks, smart watch by Apple is the best choice for you. One of the interesting facts here to know is that smartwatch reminds you to stand up after some time as per your schedule if you are sitting from the long period. This is how; you will be able to track your activities in the form of graphical representation.

9. Maps app

Many business professionals require to search particular locations and see maps of certain states and countries as a part of their business. Maps app will not only represent a mini-map of your location but also customize your vibrations for navigation to your destinations so that you won’t even require seeing the watch. This is how you can visit the exact location you want without any additional support.

10. The variety of watch faces

People in the modern time want a great variety of designs in everything so that in Apple’s watch. If you also expect to have the great choice in faces of the smartwatch, here it is. Different designs and faces of the Apple watch are there to adore your everyday style. Apart from this, if you choose the best suitable face for your watch, you will find the best professional style for yourself according to your business. Although, Apple has launched only nine faces for the gadget but all of them are awesome enough to give you a trend setter look. Sun rise, moon phase, analogue and chronograph design, utility  with calendar events and meeting and some other elegant faces are there. You can even find more casuals faces in the form of classic mickey mouse, butterfly, flower and astronomical designs.

11. Business supports for advertisers and marketers

Publishers and advertisers can seek a hope to sell their ads for the Apple watch apps, but it is not lesser than a challenge. Despite this adverse condition, relevant publisher’s app is there to help marketers sell their advertisements to the watch’s apps. Here media planners and executives require paying special attention over sales and promotion through the apps.

12. Organized and productive status

Surely you like your smartphone because it offers you quick reminders and notifications, but you will be crazy about the smartwatch of Apple by experiencing its efficiency of delivering notifications. Surely, you won’t be able to resist yourself when you will feel your watch vibrates on wrists as soon as it shows a notification. This is how; you will stay organized and productive to be at the top of all. You will like an additional function of exchanging contacts with other Apple watch wearers when you go to the list of contacts. In this way, you will get rid of the problem of exchanging visiting cards.

13. Timesaving elements

Apple watch is good for various time-saving elements it has. As the watch keeps very accurate time, it will help you to maintain your schedule in business. It works for keeping the record of every big and small detail which is important to track useful information in business. Whether you have planned an important meeting with a client at evening or you want to complete a task within a day, Apple watch will remind your goal in advance so that you can finish the task on time.

So, this is all to know about the latest watch by Apple. People fall for this gadget due to I’s beneficial apps for health and fitness but now, business persons are also taking it seriously and wish to be an owner of the brand new smart Apple’s watch. One of the important things to know here is that currently the watch is promoting sales of iPhones because it can be synced with the same for perfect benefits but in near future, the watch will be developed as a self-reliant device.

Infographic: Features of the New Apple Watch

Three simple points to remember when starting business with friends

Starting business with friends

As stated by the survey of Small business Association, there were as many as 1.8 million small businesses in the US in 2011, which fell under ‘Partnerships’.  No matter how these partnerships are created, whether they are formed amongst family or friends, they can put up a lot of tension in the relationship while starting business with friends.

Creating firm protocols before starting up a business can lead the business on the right path. Following are three basic tips for a new business start-up with friends or family members and also keep intact a healthy relation with them:

Set Frequency and Manner of Communication

Communication is very important to more business partners; hence setting up the frequency and manner in which the communication will take place is the fulcrum of working with close business partners. It is possible that both the partners share the same passion towards the business, but that does not mean that they will have the same viewpoint towards each decision that has to be made. Conversing on hard-to-make decisions and stopping on mutually agreeable terms will make the business as well as the relation strong. On the contrary, if there is any sort of vagueness, the cracks in the relationships will break out, which can result in a pitfall. Properly scheduled, transparent and open communication is the key to a successful business partnership.

Specifically, Define Roles and Responsibilities, Allow Cross-training

The delegation of roles and responsibilities at the earlier stage is important but it’s not enough for a long-term. The business will grow and change as time passes, so will the roles and responsibilities of each partner. Initially, the first partner has a task ‘A’ and the second partner has task ‘B’; but with the course of time new tasks arrive, then what should be done? A proper and constant communication is important to keep the roles properly delegated.

Circling of responsibilities at regular intervals has added the advantage of highlighting the prominent areas of cross training. Businesses, which run on the islets of responsibilities, are more prone to suffer from minute setbacks like short-term sickness of one of the partners than those who have several resources to finish the task.

Make the relationships priority

Each partner of the business should have an understanding that the decision made, is good for the business, even if it irritates one out of the two partners. Egos will be hurt many times, but there should be a mutual understanding between the two partners to gently keep the ego aside, in order to make the business grow especially going into business with friends.

Respecting each other is important and this feeling of respect towards each other only will make them wise and take wise business decisions. Ultimately the business profitability has to take over the egos of the partners, in order to prosper.

Running a business in partnership is challenging but it can be more rewarding, both personally and professionally. While one would get much more freedom than in a sole proprietorship, it will depend on the relationship with your friend.

51 ways to promote your business using technology

ways to promote your business

Using technology in every big and small business has become one of the leading requirements for the modern commercial world. If you are also one among those business owners who start their business with limited capital, you require employing advanced tools and techniques in your business in the way that it should leave a good impact on the growth of your business unit. Here are 51 ways to promote your business using technology in your small scale business.


1.    Create your own blog online for the promotion of your business.
2.    Promote your business by using social networking sites. Create an attractive profile of your business on every social media platform you are registered with.
3.    For the implementation of a marketing plan, create software that can be updated and edited by your team.
4.    Make the video of your products and services and upload it to social platforms for effective marketing.
5.    Start Email marketing to collect email addresses of relevant stakeholders who are probable to become your regular customers.
6.    Advertise online by using free promotional websites where you can post ads for your services and products.
7.    Learn more about advanced automated marketing and integrated marketing tools for the swift promotion of your business.
8.    Try paid advertising through social networking sites like Facebook advertising to reach more and more people within a short time.
9.    You can also try LinkedIn Ads and online flyers for marketing of your products.
10.    Set your business link as your Whatsapp and Gmail status.
11.    Affiliate marketing is one of the best ways for promoting your business quickly.


12.    Plan creating a Google doc to manage the available pace of work. Share the doc with your whole team and assign work to everyone directly on the shared Google Doc.
13.    Use labels to sort emails in order to get quick access to the one you want.
14.    Add your team members to group chat while online communication to convey same messages to all.
15.    Pay commercials bills online to save time and cost.
16.    Create an online excel sheet (in Google docs) to track your team members productivity per day or per month and share it with all.



17.    Organize a webinar to train your employees time to time.
18.    Prefer conducting conference calls to connect all the tea members together during training.
19.    Go through online business training to learn new skills.
20.    An intranet is a good option to share files on the local level.
21.    Enable instant messaging apps in devices for swift communication while training.

Customer care deals

22.    Create a help desk for your customers on the internet to be in touch with them.
23.    Enable a system to help customers scheduling appointments with your customer care executives for their comfort.
24.    Prefer social media sites for conduction of customer care services.
25.    Conduct surveys online to collect feedback from your customers.


26.    Choose remote desktop access technique for accessing files from anywhere.
27.    Enable mobile office app to simplify working whenever you want.
28.    Select useful office apps on your smartphone and sync them with the cloud to be connected regardless of your location.
29.    Stay connected with your team through electronic fax line and virtual phone number even when you are not in the office.

Financial deals

30.    An internet based budget tracker will help you to control expenses.
31.    It is ineffective idea to prefer online invoicing service for reducing the cost of payment collection from customers.
32.    Online filing of taxation is good to reduce cost.
33.    Streamlining your finances in business is possible with efficient accounting software.
34.    Create digital files for bookkeeping and share it with your accountant.
35.    Sell your products and services online to discover a new source of income.


36.    Track the time you take to complete tasks with the help of time tracker software so that you will become more productive.
37.    Try digital dictation tool for fastening your work process.
38.    Find efficient project management technologies and task managing tools that simplify your business liabilities.
39.    Simplify sorting, saving, sharing and finding your documents with the help of digital filing tools.
40.    Learn more about Email management systems to save the time of reading new mails and replying them.



41.    Use cloud backup and smart recovery tools to get back important data, files and documents when deleted accidentally.
42.    Enable key-logging tools and spywares in computers to track your employees.
43.    Use data encryption tools to keep your data and important files secured from being hacked.
44.    Implement multiple security technologies for keeping your important information confidential.
45.    Call a security audit to understand right ways of security.
46.    Install good quality and reliable antivirus software tools in all the devices at your workplace.

Saving money

47.    Go paperless by making the digital invoice, accounts and business plans.
48.    Make monthly project report online to exclude utilization of stationary.
49.    Use some good project management software systems and tools like Video chats, VOIP calls, IM clients and in store documents in the cloud so that you can get access to work even from remote locations.
50.    Update your Facebook, Twitter, and Google plus accounts every time when you launch a new product or service to reduce the cost of promotion.
51.    Motivate your employees also to promote and carry out online marketing of products and services through their profiles for good results.