The media is always newscaster to what is going on right now or coming up. To get a media attention for the business is a great promotion strategy. But sometimes it is very hard to make media aware about your business. In addition, it is an essential part of the marketing of the small business. To gain press coverage and capture media attention is an art in itself. The media is very useful, available and helpful to get proper attention among people. Well, there are several battle-tested techniques and ways to get attention in front of the media for your business.
Focus On Media Outlet Covers
Every media outlet has an approach all based on its viewers. If they cover the same news then different media channels will cover it from the different angles.
Reach the Right Person
It is very important to find the right person because big media groups have many editors & writers. Media outlet may use help desk software that helps to communicate with the right person.
Target Regular Features
The media have a regular feature for the business. You can plan a story to run in the print or online journal if you spend some time to determine regular features where your company’s story fit perfectly. The media look every time new subjects for these standard features. You can search for perspective calendars and also follow their Twitter feed to get the spot on these features.
Build a Resource Center for Media
It makes easy to cover your business on media. You need to create a media page where the press can simply take your logo in color, screenshots, your top products images and key executives headshots. It also may include high-resolution video, basic details, and figures about your company.
Connect With Facebook
You can find media coverage with Facebook pages. You can share their stories and comment on your Facebook posts. You will get some attention from their viewers. It is also an excellent way to find the media attention. Keep in mind; there are a lot of journalists who have their own Facebook page so you can visit their pages and like it. It is also a huge way to get attention.
If you run your business in a competitive market so you need to give an exclusive offer to one channel to provide it more advantage. All other channels may look ways to find your support.
Do Something Unique
The media always look for something unique. You can make a statement through your brand. Unique things always attract to others. If any print or online media group offers you any proposal regarding your business, accept it on your side.
Getting coverage of media is one of the top ways to make your brand, recruit great people and attract new users. You also can start startup’s PR strategy and spend time on planning your plan, and the outcome will show. It is very useful to introduce new services and product; raise funding from famous investors and get media attention.