There are many youngsters who have great business ideas but are unable to put it to work in a practical world. They do not know how to turn that fabulous new business idea into reality.
According to a report nearly five hundred and fifty thousand people wish to become entrepreneurs every month or who want to start their own business. There is no sure shot formula to start a successful business but there are steps that you can take in the planning stage itself which will increase your chances of being a successful one.
The first and foremost thing as soon as a new business idea strikes your mind is to determine “why” and the “who” of it. You may think that your idea is awesome and fabulous one but your business will not succeed if you are unable to answer ‘why’ it is a good solution and for whom it would be a good solution. We will focus on “why”.
To begin with, what problem your business idea solves? Does it solve only your problem or the problem of others? If nobody faces the problem that you are facing then ‘why’ will anybody buy your solution?
You will have to think deeply and carefully ‘why’ your business is needed in the first place, who will be the target customers of your business. Think about the demographics to whom you will sell your solutions to, how will you communicate with them and what is important to them. A business is not a business if you do not have a customer.
There will be business similar or somewhat similar to yours out there in the world, which proves that market does exist for what you will be doing. You have to think about your competitor and what exactly they are providing. And what you will do differently or better than what they are doing.
If you want to stand out from your competitors, you should know your unique selling point that sets you apart from them. Research about your competitors, their target audience, how much do they charge, and things like that. It is not necessary to do things from the beginning or scratch but see to it what these companies are lacking in and how you can improve upon in those areas.
After the study of competitors, you should divert your efforts to study your potential customers. Start talking to your potential customers regarding the services/product offered by you that they can use, how much they are ready to pay for it, and comparable product/services that they are using at present.
Another way is to get a survey done by asking people to fill out forms; this will help to know your customers even better. Do not worry about the negative feedback as it can help refine your idea.
Note down all the finer points in details. The offering (product or service you plan), the cost at which you will sell, the marketing model, etc. It will be better if you know the concept of your business inside out. Organize your thoughts in a systematic way and step by step through tools and software available on the internet.