Top 13 Ways to Keep Customers Coming Back


If you are running a business then you very well know that customer is the backbone of any business. To get success in the business for long time it is very important to add new customers as well as to keep old customers coming back. Even it is not easy to retain old customers for long time. If you don’t know how to invite old customers again and again then follow these strategies:

1. Send SMS

Mobile phone has become an essential gadget of everyone’s life. It made easy for business owners to get in touch with customers by this device. Sending SMS got popularity as SMS marketing and is similar to email marketing. SMS marketing can be used in all size of businesses including small, medium to big and is useful in different types of industries like ecommerce to travel, hospitality and many others. This technique can be used to send reminders, notifications and special offers. Thus SMS marketing helps to communicate with existing clients/customers and increase communication with them.

2. Send emails to customers

Sending emails is also known as email marketing. Email marketing is an easy and simple technique to communicate with your clients and customers. There are many companies using email marketing to keep in touch with their clients. This marketing tool is very valuable so it is important to use this to send offers, new services that existing customers may like.

3. Offer deals to loyal customers

Most of the business owners target on new customers when they have some special offers. Even they forget that existing customers are their loyal customers who have been deal with them. So, offering new deals to existing customers help to increase lead generation. You can use any or all methods that include email marketing, SMS marketing, telephone call to give special offers to existing customers/clients. It is easy to attract old customers with such offers in comparison to new one because existing customers are well familiar with your services and business. Your special discounts, freebies and early access to discount help them to feel respected and very special.

4. Use the words that customers like most

There are some words like new, free and instantly which are liked by customers because these words indicate that there is something for customers. These words are also called Call to Action. These words have great power to attract new and existing customers. Such words are specially used to offer something new that customers may like and enjoy purchase.

5. Customer feedback

Customer feedback is a simple way to know what your customers have opinion about your products, services or brand. It is also important to know people’s favorite brands and products. There are many customers who give feedback in different styles. These different ways can help to maintain a connection with your brand or products. You can ask questions and comment via email, build a customer survey or get in touch with them on social media websites.

6. Thank you customer

“Say thank you to customers” is an emotional appeal to come back. So you should say thank you to each customer. Customers feel respected and very especial especially when they spend money with you. It is bonus for them to spend money in your products or services.  There are many ways to say thank you like “Thank you so much for your interest in our services”, “Thank you to offer us a great opportunity to serve you”, etc. If you are running an online store or business then you can include a thank you letter or send a personal “Thank you” email to customers.

7. Use customer’s language

Language gives a special and personal attachment when someone talks with us in our language. Language is the biggest barrier in success of most of the businesses. It may that your customers are not convenient in your language so you should use customer’s language to make conversation comfortable and easy for customers. This is the most used technique that help to customer back.

8. Right platform  

It is important to choose right platform to connect with customers. Right platform may vary business to business and industry to industry.  You should do a research before to use any platform that which channels are mostly used by your existing customers or which channel they mostly prefer. The channel should be helpful, easy to access and reach of most of the customers like email. Right platform will give you more success and great pleasure to customers.

9. Respond quickly

It is important to respond quickly to your customer’s needs. Quick response on each query of your loyal customers along with new one as well. When you reply quickly to your customers requirements, then it captures customer’s attention and they feel that they are special for you. So, you should make sure to check your SMS, voicemail, email on a regular basis. You can try to reply within two hours to your top customer. You also can provide them key contacts like phone number and office number for major concern.

10. Stay in contact

You should communicate with your customers on a regular basis. You can use a coupon, newsletter and event invitation for this purpose. Existing customers want to be updated with new services, products, discounts, events and other update related with your business, products and services. So you can send regular notification and offers via email, SMS and some other ways of communication. A strong customer relationship helps to come back again and again.

11. Quality is important than speed

Quality is the supreme factor that keeps customers coming back. The study shows that quality stuff is more important than speed. If you want to increase your business, want customers come again and again then it is essential to focus on quality of products and services before speed. Both new and existing customers like to pay for quality because it offers satisfaction.

12. Deliver entertainment  

The entertainment has become an important part of business strategies. It is essential to make a brand famous, attract new customers effectively, keep existing customers and bring a long-lasting, multiple experiences. Many companies know the fundamental value of generating entertainment facts that connects both new and existing customers with their product or brand.

13. Maintain detailed notes

Maintaining detailed notes about customers help in next conversation with same customers. You can give different notes to customer if you have more services or products for customers. It will help you to offer same thing that customer may like when you talk on phone with customers. It is an open invitation for customers to take your services next time as well.

Kamlesh Mourya

Author: Kamlesh Mourya

Kamlesh Mourya is the director of 7eyetechnologies; an India based IT Company that provides services web development, designing and online marketing. Kamlesh occasionally blogs about social media.

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