Being a CEO in a corporate world is not an easy task because they are the people who are responsible for steering the company towards profit and are questioned by promoters and stakeholders alike for the company going in loss.
Promoters or board of directors usually employ the best CEO possible. Being the senior most corporate officer of the company it is his duty to make the company grow, thrive, and profit for stakeholders. He has to perform many roles as a leader or administrator for managing an organization, operations of the company, decision maker for developing business plans and strategies etc.
To accomplish all these things, he has to focus on many things; four out of those things should be done on regular basis.
- Read read and read
It is observed that once people leave their education they put reading on the back burner. One can see that all successful people are those who spend a lot of time on reading. They regularly acquire new knowledge, innovative ideas, knowledge about trends in business, as one can see there are regular change and advancement in all the areas of life.
You will remain abreast of all the changes happening your field, be it business, technology or personal. Reading can be in form of newspaper, magazines, editorials, company’s reports, watching the news, discussion and debate, change in government policies and/or guidelines etc. which helps you to reach next level of success.
- Set a vision
It is the CEO who sets the vision and implements for the company. You should be clear of your vision, should be specific of your company’s achievement of standards and targets in future and set the goals for the specific time period. Where you wish to take your company towards, say three or five or ten years from now, what will be the sales within certain time frame, what should be the culture of the company, what will be its financial condition etc.
You can achieve this by holding regular meeting with your subordinates, getting feedbacks, taking corrective measures if things are not on the right track and gathering invaluable experience on the way.
- Create a strategy
To make your vision a reality you have to make a strategy. No problem if you are not too well versed in say finance or sales or operations or marketing etc. but you will have to involve yourself in planning and approval process in all those areas which will have a long-term effect on the company.
You will have to build and get involved in making a strategy for sales promotion, business development, marketing and advertisement of your product, financial planning etc. This can be for any stage of your business cycle. Give and take advice on matters relating to your line of business. Share your experience, use the experience of others and develop the practical strategy with others related to the business.
- Cash flow
Cash flow is the lifeline of any business and you will have to keep a strict eye on it. Cash flow refers to the cash that the company will receive in future and cash that the company will pay in future. The net (inflow and outflow) also called business liquidity will help you to evaluate the quality of income/expenses of the company.
One should never run out of money. Especially if you are running for a long-term race. Paying all loans in time will help you to be in good books of the financer (banks, lenders) which can help you in the hour of unexpected crisis that may crop up during your business. Though you may have a chief finance officer still it will be better for you to regularly update yourself on this aspect of business strategy.