Which types of advertising is most effective?

advertisingAdvertising is the way of promotion to advertise or sell something. It is the best way to communicate with the market. It is generally useful for a business product and its services. Advertising includes many things for placement of an announcement in such medium like newspapers, billboards, direct mail, radio, television, broadcast and the Internet. In business, the target of advertising is to attract new customers or clients by defining the objective of a market with a useful ad campaign. There are several different ways for advertising so choose it according to needs and utilize with many benefits.

Types of Advertising

  1. Print Advertising

It is an essential to consider a portable printed medium to the advertisement on paper like newspapers, newsletters, magazines, booklets, flyers and much more. The printed advertisements medium comes in the print advertising banner. It is the huge driver of sales. The magazines and newspapers sell the advertising space by the announcement according to the occupied area. It is the position and readership of publication. The print media offers the choices like promotional brochures and some others.

There are a number of people who do not prefer latest technology and advanced medium of communication. These people still use traditional way to communicate. Print media play the great role in this way to communicate with such people.

  1. Outdoor Advertising

The outdoor advertisement is referred as out of the home advertisement. The advertisement on boards such as signboards and billboards is called outdoor advertising. The advertisements messages can be painted on buildings sides or often by the road side. It is very easy and popular way to promote anything and reaches the message to the customers to take their attention when they come out of the home.

  1. Product advertising

The product advertising is mostly used by the companies or brands when they launch their new product in the market. This type of advertising is useful for companies that introduce the benefits and features of products in the market to consumers and their prospects. Customers are able to search the new products with exciting changes and increases sales. The product advertising is very easy and simple way to target on buyer through promoting their product and sell it on the biggest amount.

  1. Non- Product advertising

The Non- Product advertising is opposite of the product advertisements. This type of advertising doesn’t focus on features of any kind of product to sell. It only focuses on aspects of a company beyond usual business operations. There are numerous groups use non-product advertising to make public and social awareness.

  1. Product Placement Advertising

Product placement advertising is the new and different advertising technique. It is useful for product placements in a particular scene of movies, TV shows, theme park or video games.  It easily reaches to audiences while entertaining. The simple technique of the advertising easily connects with the many people and promote products with entertainment way.

  1. Radio advertising

Radio advertising is the oldest advertising way to spread the message or promote the product to customers by frequently home to home. Radio advertising frequently broadcast local under the range of a radio station. However, there are three options available that offer national and potentially international coverage. Radio station airs their ads and charges depend on upon time duration of the ads.

  1. Television advertising

Television advertising is a mass medium capable of being seen by anyone. It is highly recommended to advertise on television because it improves targeting efforts. The variety of program is schedule on television that well used for the insertion of ad content. This is an expensive advertising type, which can be reflected by the high price for advertising spots during sporting events such as the cricket, football and Super Bowl.

  1. Broadcast Advertising

Broadcast Advertising is a combination of radio, television, and Internet advertising. It is the most leading way to reaches a large number of purchaser audiences. It is typically the expensive medium to advertise for a few years. It becomes a very popular with rising technologies of ad skipping and DVRs. Opposed to the print media, the broadcast media reaches a wider audience as television and radio commercials.

  1. Local advertising

The Local advertising is used to target the local people and placed by organization or company in a limited geographical area such as a city or within a state. For publication, the Local advertising uses the sources like pamphlets, local TV channels, local magazines, newspapers and so on. This advertising is direct reaching to a large number of people home to home.

  1. Public service advertising

Public Service Advertisements (PSA) is a technique used for effective communication medium. It is mainly designed to convey socially relevant messages to inform and educate all about social matters like political integrity, AIDS, illiteracy, energy conservation, poverty, deforestation and so on. It also sells a service or product. Public Service Advertisements mostly appear on radio and Television but these days, it is being heavily promoted online.

  1. Celebrities advertising

Celebrities advertising mean the organization or companies sign some celebrities to promote their ads on the market on the national level or international level. This advertising is mainly used for a high class of brand promotion or any national related campaign such as Sachin Tendulkar is an ambassador of “Skill India”, is a national campaign and Kareena Kapoor  is an ambassador of “Lakme”, is a high level brand in India. The Celebrities charges on ads depend on levels of brand or national campaign and their role length in the advertisement. The Celebrities advertising consist of all kind of advertising including radio, television or any print ads.

  1. Classified advertising

Classified advertising is a type of advertising that is most commonly used on newspapers. It is the oldest advertising way to sell something or promote anything on the market. Classified advertising is one of the cheap advertising on market mostly used by businesses. The Classified advertising is two types like offline (in Newspaper, already described) and another is online. The online classifieds are also the best to promote anything. There are many online classified sites use to advertisements such as www.classifiedads.com, www.click.in, www.olx.in and much more. It is a very popular way to sell something and promote anything by attracting a large number of people easily.  These online and offline classified advertising may be free or chargeable.

  1. Social network advertising

Social network advertising is based on social media sites like Facebook, Twitter, Pinterest or other social networking sites. Facebook and Twitter is the most usable social media site. This is an excellent way to connect with the people easily to sell or promote anything in the large group by attracting maximum customer audience.

  1. Cell Phone & Mobile Advertising

Cell Phone & Mobile Advertising is a new unique technique for advertising in smartphones, iPads, Nooks, Kindles and other portable electronic devices which have Internet connectivity. The Cell Phone & Mobile Advertising is spreading rapidly. It is mostly used by social media such as Facebook and Twitter.

  1. Internet Advertising

Internet advertising is one of the fastest growing advertisement technique used by companies to promote their products or services. This advertising is mainly used for text ads, pop-up ads, banner ads, and paid search placements. The text ads, banner and pop up are a form to present the message or image on a number of websites through the third platform like Google’s Adwords program or directly.

  1. Newspaper Advertising

The newspaper advertising is the advertisements in local city or national newspapers. It reaches the people in the largest way home to home. This advertising promotes business or services and targets a wide range of customers. It is the most popular way of advertisements, placed all kinds of display advertisements throughout the paper. The local newspaper gives the best results of the different combination of advertisements related to your local town, state and metropolitan.

  1. Magazine Advertising

Magazine advertising is increasing in the market quickly. It is very easy way to advertise in a specialist magazine. The readers tend to read magazines at their free time and keep them for longer, yours giving advertisement attract the attention of readers in multiple times. Magazines generally serve consumers like business, industry and interest groups.

Kamlesh Mourya

Author: Kamlesh Mourya

Kamlesh Mourya is the director of 7eyetechnologies; an India based IT Company that provides services web development, designing and online marketing. Kamlesh occasionally blogs about social media.

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