How to use social media websites effectively?

These days, social media is the easiest way to reach thousands of people across the world. It makes networks among people, businesses, companies that connect with each other for the different purpose. Due to the existence of a number of people, it has become the number one online marketing platform for all businesses. All small, mid and big size brands and companies are using it to increase their clients’ number and base. However, some forget the basics of the social media and did not get a desirable return.

use of social mediaHere, we have discussed some social media tips that will help you to use these websites effectively.

1. Purpose of the share (posting)

First of all, you should have a clear purpose of the using these websites and share like people engagement, lead generation, brand awareness or any other. Your marketing strategy should be based on social share or posting.

2. Use of hashtags

All most all social media websites allow hashtags (#). However, each website has its own algorithm to use it for the different purpose. Using hashtags is in trend in Twitter, Facebook, Instagram, Pinterest. Hashtags help to get more visibility and find people, posts, images, videos with similar interests. You should not use the hashtag on each word, using on keywords is good and a number of hashtags also should be less.

3. Your targeted audience

There is a big difference between audience and targeted audience. You should go behind the targeted audience. This is the audience or people who can become your customer/client in the future or are interested in your products or services. On social media websites, people, brands, agencies, and companies are in the race to increase followers, likes however, having targeted followers and like may help to grow business.

4. Mix use of pictures, audio and videos

Each social media site allows sharing different media files like images, audio, video, illustrations etc. You should go for the mix of these all related to your products or services which people may like. These media files are the easiest way to increase engagement and stay active on shared posts. Share interesting, useful and related things with your business.

5. Your Bio

If anyone is interested to know more about you or your business then he/she can check your about or bio details. The details mentioned on the about or bio page should be real. It should include what you are, what you do, the business you deal with, each and everything that you want other people should know about you.

6. Stay active

There is no sunrise and sunset in the social media world. It is a 24×7 world so be active is one of the success parameters in social websites. Some people use these websites only when their business season come and on rainy days forget marketing. You should stay active on these websites and share on regular basis like daily or weekly. You also can share something useful related with your industry that your audience like if you have not anything to share.

Kamlesh Mourya

Author: Kamlesh Mourya

Kamlesh Mourya is the director of 7eyetechnologies; an India based IT Company that provides services web development, designing and online marketing. Kamlesh occasionally blogs about social media.

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